INYOURFACE TV will be established with the aim of maximizing profits in the TV industry. We want to compete favourably with leading television stations in Nigeria and of course throughout the globe which is why we have put in place a competent team that will ensure that we meet and even surpass our customers’ expectations.We will work hard to ensure that INYORFACE TV does not just air events in Nigeria, but also in other parts of the world. Our products and services are listed below.
Operating broadcasting studios and facilities
,Producing television programming content Transmitting programming to
affiliated broadcast stationsPublic relations services Creating Love related
advertising campaigns Other related Love media and advertising advisory and
consulting services.
Our Vision Statement
Our vision is to establish a world class
television station whose programs will not only be viewed in Nigeria but also
throughout Africa, and other parts of the world.
Our Mission Statement
Our mission is to provide professional
television broadcasting services that will provide platforms for businesses,
individuals and non-profit organizations in promoting their brands and reaching
out to a wide range of potential customers all over the globe.
Our Business Structure for INYORFACE TV, is a
world class television station that intends starting small with hope to grow
big in order to compete favourably with leading television stations in the
country and of course throughout the globe. We are aware of the importance of building
a solid business structure that can support the picture of the kind of world
class business we want to own, which is why we are committed to only hiring the
best hands within our area of operations. At INYORFACE TV , we will ensure that
we hire people that are qualified, hardworking, and creative, result driven,
customer centric and are ready to work to help us build a prosperous business
that will benefit all our stake holders.As a matter of fact, profit-sharing
arrangement will be made available to all our senior management staff and it
will be based on their performance for a period of five years or more as agreed
by the board of trustees of the company. In view of the above INYORFACE TV,
have decided to hire qualified and competent hands to occupy the following
positions;
Chief Executive OfficerCreative
DirectorAdvertising cum Digital Marketing SpecialistHuman Resources and Admin
ManagerLove PresentersSales and Marketing ExecutiveAccountantContent
CreatorClient Service ExecutiveRoles and ResponsibilitiesChief Executive
Officer –
CEO: Increases management’s effectiveness by
recruiting, selecting, orienting, training, coaching, counselling, and
disciplining managers; communicating values, strategies, and objectives;
assigning accountabilities; planning, monitoring, and appraising job results;
developing incentives; developing a climate for offering information and
opinions; providing educational opportunities.In control of providing direction
for the businessGenerates, communicates, and implements the organization’s
vision, mission, and overall direction – i.e. leading the development and
implementation of the overall organization’s strategy.Accountable for signing
checks and documents on behalf of the company ,Evaluates the success of the
organizationCreative Director:Serves as project manager for the organization;
works directly with employeesResponsible for designing programs and advertising
conceptsIn charge of copy writing and laying out chronological advertisement
plansDevelops strategic plan by studying technological, and financial
opportunities; presenting assumptions; recommending objectivesPreserves quality
service by establishing and enforcing organization standardsMaintains
professional and technical knowledge by attending educational workshops;
reviewing professional publications; establishing personal networks;
benchmarking state-of-the-art practices; participating in professional
societiesEnsures that the organization work in line with international best
practicesAdvertising cum Digital Marketing SpecialistHandles media planning and
representationResponsible for creating advertising campaignsResponsible for
disseminating advertising campaigns through the televisionHandles other related
media and advertising advisory and consulting servicesHuman Resources and Admin
ManagerResponsible for overseeing the smooth running of HR and administrative
tasks for the organizationUpdates job knowledge by participating in educational
opportunities; reading professional publications; maintaining personal networks;
participating in professional organizations.Enhances department and
organization reputation by accepting ownership for accomplishing new and
different requests; exploring opportunities to add value to job
accomplishments.Defines job positions for recruitment and managing interviewing
processCarries out induction for new team membersResponsible for training,
evaluation and assessment of employeesOversees the smooth running of the daily
officeSales and Marketing ManagerAccomplishes external research and coordinate
all the internal sources of information to retain the organizations’ best
customers and attract new onesModels demographic information and analyse the
volumes of transactional data generated by customerRecognizes development
opportunities; follows up on development leads and contacts; participates in
the structuring and financing of projects; assures the completion of
development projects.Writes winning proposal documents, negotiate fees and
rates in line with organizations’ policyResponsible for handling business
research, market surveys and feasibility studies for clientsIn authority for
supervising implementation, advocate for the customer’s needs, and communicate
with clientsDevelop, execute and evaluate new plans for expanding salesCreate new
markets cum businesses for the organizationEmpower and motivates the sales team
to meet and surpass agreed targetsAccountant/Cashier:Liable for preparing
financial reports, budgets, and financial statements for the
organizationProvides managements with financial analyses, development budgets,
and accounting reports; analyzes financial feasibility for the most complex
proposed projects; conducts market research to forecast trends and business
conditions.Responsible for financial forecasting and risks analysis.Performs
cash management, general ledger accounting, and financial reporting for one or
more properties.Responsible for developing and managing financial systems and
policiesResponsible for administering payrollsEnsuring compliance with taxation
legislationHandles all financial transactions for INYOURFACE TV channel.Serves
as internal auditor for the organizationPresentersPresents programs for the
organizationResponsible for developing catchy programsInterviews guest in the
studio and in the fieldContent CreatorResponsible for creating contents for the
organization as it relates to Love program and advertisingClient Service
ExecutiveWelcomes clients and potential clients by greeting them in person,
online or on the telephone; answering or directing inquiries.Ensures that
contacts with clients provides the client with a personalized customer service
experience of the highest levelThrough interaction with clients on the phone,
uses every opportunity to build client’s interest in the company’s products and
servicesManages administrative duties assigned by the creative director in an
effective and timely mannerSteadily stays abreast of any new information on the
organizations’ products, promotional campaigns etc. to ensure accurate and
helpful information are supplied to clients when they make enquiries.SWOT
Analysis INYORFACE TV channel Inc. engaged the services of a core professional
in the area of business consulting and structuring to assist our organization
in building a well – structured televisions channel that can favourably compete
in the highly competitive TV broadcasting industry.We know that if we get
things right before startingourr channel , we will not have to struggle before
attracting loyal clients and building our viewership to a level where we can
breakeven in record time. We hired the services of, a HR and Business
consultant with bias in business structuring to help us conduct SWOT analysis
for our company.Here is a preview of the result we got from the SWOT analysis
that was conducted.Strength:Our core strength lies in the power of our
workforce. We have a team of creative, result driven and highly proficient
journalists and broadcast experts, a team with excellent qualifications and
experience in various niche areas in the industry. Aside from the synergy that
exists in our carefully selected workforce, our services will be measurable,
result driven and guided by best practices in the industry.Weakness:As a new TV
station, it might take some time for our organization to break into the market
and gain acceptance especially from top profile clients in the already
saturated and highly competitive television broadcasting industry; that is
perhaps our major weakness.Opportunities:The opportunities available to Love
television stations is massive considering the number of individuals and
corporate organizations who would want to advertise in our station. As a
standard television station, we are ready to take advantage of any opportunity
that is available in the industry.Threat:Just like any other business, one of
the major threats that we are likely going to face is economic downturn.
Another threat that may likely confront us is the arrival of a similar
television station in the same location where our target market exists and who
may want to adopt same business model like us.MARKET ANALYSISMarket TrendsIf
you are conversant with the television stations industry, you will agree that
in the bid to reach out to a larger viewer base, television stations are now
leveraging on internet broadcasting and mobile apps. This goes to show that the
television industry will continue to evolve due to the advancement of computer
technology.Our Target MarketThere is a wide range of viewers, corporate and
individual clients who cannot successfully run their businesses without the
services and support of a standard television station; a company that can help
them reach out to their target market and effectively promote their corporate
brand and image.In view of that, we have created strategies that will enable us
reach out to various corporate organizations, non – profits, government
agencies and individual who we know can’t afford to do without our services. We
have conducted our market research and survey and we will ensure that we meet
and surpass the expectations of our clients.Below is a list of the people and
organizations that we will market our services to;Banks, Insurance Companies
and other related Financial InstitutionsBlue Chips CompaniesManufacturers and
DistributorsReal Estate Owners, Developers, and ContractorsThe Government
(Public Sector)Schools (High Schools, Colleges and
Universities)HotelsCelebrities, Politicians, Public Figures and Public
SpeakersSport OrganizationsPolitical PartiesBranding and Advertising
agenciesEntrepreneurs and Start-upsOur Competitive AdvantageSurviving in the
business world as a sport television station requires more than your expertise,
but also how to network with key people that matters when it comes to landing
advertising contracts.Our competitive advantage lies in the power of our team;
our workforce. We have a team of creative, result driven and highly proficient
television experts, a team with excellent qualifications and experience in
various niche areas in the television industry. Aside from the synergy that
exists in our carefully selected workforce, our services will be measurable,
result driven and guided by best practices in the industry.Lastly, all our
employees will be well taken care of, and their welfare package will be among
the best within our category in the industry. It will enable them to be more
than willing to build the business with us and help deliver our set goals and
achieve all our business aims and objectives.SALES AND MARKETING STRATEGYWe are
mindful of the fact that there is stiff competition in the television industry,
hence we have been able to hire some of the best marketing experts to handle
our sales and marketing.Our sales and marketing team will be recruited based on
their vast experience in the advertising industry and they will be trained on a
regular basis so as to be well equipped to meet their targets and the overall
business goal of Love TV Station.Our corporate goal is to grow Love TV Station.
to become one of the leading Love television stations in Nigeria, which is why
we have mapped out a strategy that will help us take advantage of the available
market and grow to become a major force to reckon with not only in Nigeria but
also in other parts of the world.We are set to make use of the following
marketing and sales strategies to attract clients;Introduce our television
station by sending introductory letters alongside our brochure to corporate
organizations, government agencies, non – profits, and key stake holders in and
around Nigeria.Promptness in bidding for advertising contracts from the
government and other cooperate organizationsAdvertise our business in relevant
business magazines, newspapers, and radio stationsList our business on yellow
pages ads (local directories)Create different packages for different category
of clients in order to work with their budgets and still run their adverts or
programs in our stationLeverage on the internet to promote our businessEngage
direct marketing approachEncourage word of mouth marketing from loyal and
satisfied clientsSources of IncomeLove TV Station is established with the aim
of maximizing profits in the television industry and we are going to go all the
way to ensure that we do all it takes to meet and surpass the expectations of
all our clients.Love TV Station will generate income by offering the following
services;Producing television (Love ) programming contentTransmitting
programming to affiliated broadcast stationsPublic relations services Creating
Love related advertising campaignsDisseminating advertising campaigns through
our TV stationOther related media and advertising advisory and consulting
servicesSales ForecastOne thing is certain, there would always be
organizations, corporate organizations, government agencies, non – profits and
individuals who would need to advertise in television stations to help them
increase sales or promote their brands and corporate image.Love TV Station,
Inc. is well positioned to take on the available market in the industry and we
are quite optimistic that we will meet our set target of generating enough
profits from the first six months of operation and grow our Love television to
enviable heights.We have been able to critically examine the television
marketing space, we have analysed our chances in the industry and we have been
able to come up with the following sales forecast. The sales projection is
based on information gathered on the field and some assumptions that are
peculiar to similar stations in the country.First Fiscal Year:
N15,000,000Second Fiscal Year: N45000,000Third Fiscal Year: N70,000,000N.B:
This projection was done based on what is obtainable in the industry and with
the assumption that there won’t be any major economic meltdown and there won’t
be any major competitor offering same services as we do within the same
location. Please note that the above projection might be lower and at the same
time it might be higher.Our Pricing StrategyAt Love TV Station. we will keep
the prices of our advertising services below the average market rate by keeping
our overhead low and by collecting payment in advance from corporate
organizations who would hire our services. In addition, we will also offer
special discounted rates to all our customers at regular intervals.Payment
OptionsThe payment policy adopted by us is all inclusive because we are aware that
different customers prefer different payment options as it suits them but at
the same time, we will ensure that we abide by the financial rules and
regulation of Nigeria.Here are the payment options that Love we will make
available to our clients;Payment via bank transferPayment with cashPayment via
credit cardsPayment via online bank transferPayment via checkPayment via bank
draftIn view of the above, we have chosen banking platforms that will enable
our client make payment for our services without any stress on their part. Our
bank account numbers will be made available on our website and promotional
materials.Publicity and Advertising StrategyWe have been able to work with our
in – house publicity consultants to help us map out publicity and advertising
strategies that will help us walk our way into the heart of our target market.
We are set to become the number one choice for both corporate clients and
individual clients in the whole of the Nigeria and beyond which is why we have
made provisions for the effective publicity of our Love television
station.Below are the platforms we intend to leverage on to promote and
advertise Love TV Station.;Place adverts on both print (newspapers and
magazines) and electronic media platformsSponsor relevant community based
eventsLeverage on the internet and social media platforms like Instagram,
Facebook, twitter, YouTube, Google + et al to promote our Love television
stationsInstall our billboards in strategic locations all around NigeriaEngage
in roadshows from time to time in targeted neighbourhoodsDistribute our fliers
and handbills in target areasList Love TV Station. in local directories/yellow
pagesAdvertise Love TV Station in our official website and employ strategies
that will help us pull traffic to the site.Ensure that all our staff members
wear our branded shirts and all our vehicles are well branded with our company
logoCheck List/MilestoneBusiness Name Availability Check: Business
Incorporation: Opening of Corporate Bank Accounts various banks in Nigeria:
CompletedOpening Online Payment Platforms: Application and Obtaining Tax
Payer’s ID: Securing a standard office and studio facility in a good location
in Abuja: Application for business license and permit: Purchase of all forms of
Insurance for the Business:Conducting Feasibility Studies:Generating part of
the startup capital from the founders: Writing of Business Plan: Drafting of
Employee’s Handbook: Drafting of Contract Documents: Design of Logo for the
business: Secure trademark for our products: Graphic Designing and Printing of
Promotional MaterialsRecruitment of employees: IPurchase of the needed
broadcasting and studio equipment, cameras, furniture, office equipment,
software applications, electronic appliances and facility facelift: Creating
Official Website for the business: Creating Awareness for the business: Health
and Safety and Fire Safety Arrangement: Establishing business relationship with
vendors and key players in various industries: